True Internet Marketing Experts Are Humble, You Should Be The Best At It
Ok, the headline of this article/post is supposed to be amusing. I'm not the best at anything except for being me.
It's natural to put some internet marketing experts on a pedestal because you think they know more than you. If and when you get to a point where you think you have reached that level of success, you cannot rest easy here. Once you get "there" you must keep your humility at the ready, and wear it like a suit.
The more you know about something, the more you realize just how much there is you don't know. There are people who have made millions of dollars online and they're still "one of the guys". (I'm not politically correct enough to mangle a cliché of a phrase to please everyone). The reason they remain highly successful is they keep themselves in tune with what the majority of their customers and clients are doing.
Do you want to be a millionaire, too? Then do as the millionaires do. As things progress with your online business and you become more successful, never lose touch with or look down at anyone. From a marketing standpoint, this is very bad news for you because your message won't be relevant and will be ignored. Once you lose track of what people are saying and what the buzz currently is, you will lose the "pulse" of what's going on in their minds.
Consider the prominent sports stars in our countries. The truly gracious sports stars realize and appreciate that it's the fans that pay their salary. The arrogant ones are usually the ones who are getting arrested and "acting up". Be gracious to your customers, and loyal ezine readers. Realize that many want to-be internet marketers are reading your emails while watching T.V. They really don't have 8 hours a day to devote to their online business.
Therefore, patience is necessary in order for you, as a successful marketer to understand your client base. Understand that readers on your list for the last 2 years really are trying and that you are no better than them because you're already successful in what you do.. They may have different priorities, and they're not believers yet. They think that a full time income is possible, but if they knew it in their heart and soul, then they'd turn off the television set and start climbing up the ladder of success at a rapid pace..
A true expert in anything is always learning. Business always changes, and trends must be watched. If you're not current, you cannot be a forward-thinker. If you're not thinking ahead you're just another marketer doing the same things as everyone else, and not really setting yourself apart from every other marketer out there.
Consider SEO firms, companies that specialize in Search Engine Optimization. SEO changes constantly much to the happiness of the SEO firms; bottom line. This niche is an example of a mini-industry that constantly needs updating, education and relevant knowledge spewed forth. The SEO expert has to stay on his/her toes in order to stay abreast of what is going on in the real world. If these experts were real experts they wouldn't let their vast knowledge go to their head because they know more than most on the subject matter. If they rest on their laurels and get complacent in tuning up their knowledge, they become stale and their clients will go elsewhere. This is why experts have to remain humble and it's why you should remain humble, too, no matter where you are with your online business.
I can tell you how to research a niche to see if its profitable, then apply basic marketing skills to make money in that niche. I can tell you how to make just about any niche profitable, and how to duplicate this for a nice income, too. That is basic knowledge than anyone can tell you, but things change, and if I tell you to use the Yahoo Overture keyword research tool and it hasn't been updated for over a year, I lose credibility. That keeps me humble and I am the world's best at it (kidding again).
There are 2 key reasons why you can't let your success go to your head. You will lose the pulse of the common person trying to get to where you are, and you will become complacent. Lose touch with your "fan-base" and you risk having an irrelevant message. If you cannot relate to your target audience, they won't listen to you anymore, and you are yesterday's news. Remember, most of your readers are on about 200 other email lists.
If you ever think you know everything about something, that's when it's time to realize that your business is about to slip away from you! Look, we've all worked hard to achieve a modicum of success online, but it doesn't stop once you get there. Many millionaires will tell you that it's harder to stay at the top than it is to get there. I am speaking (writing) to you not as a fellow millionaire, or even as an expert marketer/entrepreneur. I am speaking you as one person to another. You will achieve success in your life and business with some hard work. Please keep in mind that the hard work doesn't stop once you get there, and to keep your humility about you once you "arrive".
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